A powerful and moving video of a young boy telling his mother about the horrifying reality of bullying has gone viral, with celebrities around the world offering their support.

In heartbreaking footage posted on Facebook, Keaton Jones – who is being talked about all over Twitter – asks his mum why bullies enjoy targeting innocent people.

Through his tears, he tells her what he has to endure, revealing that bullies cruelly pour milk down him and put ham down his clothes.

Keaton says his bullies call him “ugly” and make fun of his nose.

 In the emotional video, Keaton asks: “Just out of curiosity, why do they bully? What’s the point of it? Why do they enjoy taking innocent people and finding a way to be mean to them? It’s not OK.

His mum Kimberly Jones shared the video on Facebook.The video has had more than 430,000 shares, gaining sympathy all over the world- including from celebrities.